Contact us
FAQ
Frequently asked questions
Here are the top questions our clients ask before getting started.
How long does a typical engagement last?
Most engagements run 3-6 months depending on scope, with ongoing engagements as necessitated by your business. We focus on building durable GTM foundations, not quick fixes that fade.
What stage companies do you work with?
We work with B2B technology companies from Seed through Series B, typically with $500K-$5M in ARR and a product that's finding traction. Most of our clients are VC backed with aggressive growth potential.
What if we already have some sales data or a GTM motion?
Great, we'll build on what you've learned. Existing customer research, win/loss data, and pipeline metrics accelerate our work. Our engagements are customized for each of our clients to maximize the investment.
Do we need a sales team in place before engaging?
No. Many of our clients are still in founder-led sales structures. We help you figure out what's working, what to systematize, and how to grow into a sustained model.
What makes you different from other GTM consultants?
We've sat on both sides of the table, building and selling enterprise software, and being the buyer evaluating vendors. We bring proven success and industry expertise. Our dual perspective shapes everything we do.