GTM Architecture & Revenue Creation
Summary
Build the foundation for scalable revenue.
We help companies validate their pipeline, identify blockers to scale, and define the requirements needed before hiring AEs—ensuring the business is well-positioned to build a world-class go-to-market team.
What we deliver
Run GTM War Rooms for ICP & Vertical Fit — Conduct interactive working sessions with key stakeholders to align on ideal customer profile and target verticals.
Define sales motion (enterprise vs. product-led) — Determine the most effective sales approach based on the target customer segment and buying journey.
Establish MEDDPICC qualification and forecast structure — Implement a proven sales qualification and forecasting framework to drive consistent pipeline growth.
Validate real closeable pipeline (6-9 months) — Assess the pipeline and identify realistic, closeable opportunities within the next 6-9 months to establish a reliable revenue forecast.
Identify key blockers to scale — Analyze the current state of the business and uncover any obstacles or challenges that could hinder the ability to scale the go-to-market efforts.
Key outcomes
Clear ICP + vertical GTM strategy
Defined enterprise sales motion
Product vs. services revenue roadmap
Qualified pipeline reality vs. projection
Full-time GTM leadership recommendation (Go / No-Go)
Who this is for
Companies about to hire senior GTM leadership
Teams considering scaling sales or entering new markets
Businesses preparing for a raise or diligence
Founders with momentum but unanswered questions about repeatability
