ICP & Vertical Strategy
Summary
Define your target market with precision.
By defining the ideal customer profile, prioritizing key industry verticals, and establishing the sales metrics for each, the business can develop a targeted and effective go-to-market strategy to drive scalable revenue growth.
What we deliver
Define primary ICP and buyer personas — Identify the ideal customer profile and key buyer personas for the business's target market.
Identify 2-3 priority verticals — Determine the most promising industry verticals to focus the business's go-to-market efforts.
Establish entry deal size, sales cycle, and expansion paths — Determine the typical deal size, sales cycle, and growth potential for the business's offerings within the target verticals.
Why it matters
Meridian7 is useful when momentum is high but clarity isn't. We work with founders before major hiring and expansion decisions to separate signal from noise, define ICP boundaries, and ensure growth will compound rather than dilute.
Who this is for
Companies with strong early traction but unclear repeatability
Teams approaching senior GTM hires or sales scale
Businesses preparing for the next raise or diligence
Founders feeling pressure to expand before clarity is earned
