Product & Market Validation
Summary
Solidify your product and market positioning before scaling.
By thoroughly evaluating the platform's maturity, the balance between repeatable and bespoke offerings, the revenue mix, and the competitive landscape, we help companies solidify their product and market positioning to drive successful growth.
What we deliver
Assess platform maturity and enterprise readiness — Evaluate the current state of the business in terms of scalability, security, and compliance to ensure it meets the requirements of enterprise customers.
Validate services vs. software revenue mix — Examine the current revenue model and identify the optimal balance between software-based and services-based revenue streams to support sustainable growth.
Identify what is repeatable vs. bespoke — Analyze the company's offerings to determine which components can be standardized and scaled, and which require custom development for each customer.
Pressure test differentiation vs. competitors — Conduct a comprehensive competitive analysis to assess the business's unique value proposition and identify areas where they can maintain a competitive edge.
Why it matters
Enterprise AI platforms rarely stumble on technology—they stall when go-to-market execution falls behind product velocity. The result leads to bespoke sales, premature hiring, and revenue that won't scale.
Who this is for
Strong early traction, unclear repeatability
Approaching senior GTM hires or sales scale
Preparing for the next raise or diligence
Feeling pressure to expand before clarity is earned
